The SAGE handbook of international marketing /

In an internationally minded and detailed analysis, the contributors seek to examine the state-of-the-art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field.

Bibliographic Details

Other Authors:	Kotabe, Masaaki, Helsen, Kristiaan
Format:	eBook
Language:	English
Published:	London : SAGE, 2009.
Subjects:	Export marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book