The SAGE handbook of advertising /

Advertising is a field that has attracted a great deal of academic attention. This handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the United Kingdom and the United States.

Bibliographic Details

Other Authors:	Tellis, Gerard J., 1950-, Ambler, Tim
Format:	eBook
Language:	English
Published:	Los Angeles, [Calif.] ; London : SAGE, 2007.
Subjects:	Advertising. Electronic books.
Online Access:	Connect to the full text of this electronic book