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The persuasion handbook : developments in theory and practice /

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The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics.

Bibliographic Details
Other Authors: Dillard, James Price, Pfau, Michael, 1945-2009
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, [2002]
Subjects:
Persuasion (Psychology) > Social aspects.
Persuasion (Rhetoric)
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics.
Physical Description:1 online resource (xx, 874 pages)
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781412976046 (ebook) :