The persuasion handbook : developments in theory and practice /

The Persuasion Handbook provides cogent summaries of the latest research in a diverse range of topics related to persuasion. The book will be of great interest to those working in marketing communications, the media and politics.

Bibliographic Details

Other Authors:	Dillard, James Price, Pfau, Michael, 1945-2009
Format:	eBook
Language:	English
Published:	Thousand Oaks, Calif. ; London : SAGE, [2002]
Subjects:	Persuasion (Psychology) > Social aspects. Persuasion (Rhetoric) Electronic books.
Online Access:	Connect to the full text of this electronic book