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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research.

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This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

Bibliographic Details
Other Authors: Bearden, William O., 1945-, Netemeyer, Richard G., 1956-, Haws, Kelly L.
Format: eBook
Language:English
Published: Los Angeles, [Calif.] ; London : SAGE, 2011.
Edition:3rd ed. /
Subjects:
Marketing research.
Consumer behavior > Research.
Electronic books.
Online Access:Connect to the full text of this electronic book
Description
Summary:This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.
Item Description:Previous edition: published as by William O. Bearden and Richard G. Netemeyer. 1999.
Physical Description:1 online resource (xiv, 601 pages)
Audience:Specialized.
Bibliography:Includes bibliographical references and index.
ISBN:9781412996761 (ebook) :