Handbook of marketing scales : multi-item measures for marketing and consumer behavior research.

This title provides a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behaviour and marketing research.

Bibliographic Details

Other Authors:	Bearden, William O., 1945-, Netemeyer, Richard G., 1956-, Haws, Kelly L.
Format:	eBook
Language:	English
Published:	Los Angeles, [Calif.] ; London : SAGE, 2011.
Edition:	3rd ed. /
Subjects:	Marketing research. Consumer behavior > Research. Electronic books.
Online Access:	Connect to the full text of this electronic book