Handbook of marketing /
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
| Other Authors: | , |
|---|---|
| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE,
2002.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
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