Handbook of marketing /

The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.

Bibliographic Details

Other Authors:	Weitz, Barton A., Wensley, Robin, 1944-
Format:	eBook
Language:	English
Published:	London : SAGE, 2002.
Subjects:	Marketing. Electronic books.
Online Access:	Connect to the full text of this electronic book