Handbook of marketing /
The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change.
| Other Authors: | , |
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| Format: | eBook |
| Language: | English |
| Published: |
London :
SAGE,
2002.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Summary: | The 'Handbook of Marketing' presents a major retrospective and prospective overview of the field of marketing when many of the traditional boundaries and domains within marketing have been subject to change. |
|---|---|
| Physical Description: | 1 online resource (xix, 582 pages) : illustrations. |
| Audience: | Specialized. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781848608283 (ebook) : |