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Encyclopedia of sports management and marketing /

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This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.

Bibliographic Details
Other Authors: Swayne, Linda E., Dodds, Mark
Format: eBook
Language:English
Published: Thousand Oaks, Calif. ; London : SAGE, [2011]
Subjects:
Sports administration > Encyclopedias.
Sports > Marketing > Encyclopedias.
Electronic books.
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Call Number: GV713 .E53 2011
 
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GV713 .E53 2011 Available