Business-to-business marketing : a step-by-step guide : how to create sales, protect margins and build market share /
"Eardley and Stewart review the basic rules of B2B [business-to-business] marketing. They offer guidance on how to motivate your markets to buy from you, how to differentiate yourself from your competitors and explain which tactics to use to reach your customers with the right messages at the r...
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Cape Town, South Africa :
Penguin Books,
2016.
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| Subjects: |
| Summary: | "Eardley and Stewart review the basic rules of B2B [business-to-business] marketing. They offer guidance on how to motivate your markets to buy from you, how to differentiate yourself from your competitors and explain which tactics to use to reach your customers with the right messages at the right time. Their step-by-step guide will help your marketing effort deliver three critical results - increased sales, rising market share and rock-solid margins."--From publisher description. |
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| Physical Description: | 225 pages : illustrations ; 22 cm Also issued in electronic formats. |
| ISBN: | 9781776090129 1776090128 |