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Business-to-business marketing : a step-by-step guide : how to create sales, protect margins and build market share /

"Eardley and Stewart review the basic rules of B2B [business-to-business] marketing. They offer guidance on how to motivate your markets to buy from you, how to differentiate yourself from your competitors and explain which tactics to use to reach your customers with the right messages at the r...

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Bibliographic Details
Main Authors: Eardley, Mark (Author), Stewart, Charlie, 1970- (Author)
Format: Book
Language:English
Published: Cape Town, South Africa : Penguin Books, 2016.
Subjects:
Business > Marketing > Handbooks, manuals, etc.
Marketing > Guidebooks.
Marketing > Decision making > Handbooks, manuals, etc.
Business > Marketing.
Marketing.
Marketing > Decision making.
Guidebooks.
Handbooks and manuals.

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: HF5415.1263 .E27 2016
 
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HF5415.1263 .E27 2016 Available