WARC^.
An information resource for marketing, advertising, and communication professionals. It includes over 50,000 papers, case studies, and news stories covering all major advertising markets. It also includes "think pices," conference reports, academic papers, and adspend forecasts. Content co...
| Previous Title: | Market research abstracts |
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| Format: | Database |
| Language: | English Chinese |
| Language Notes: | Website interface available in Chinese. |
| Published: |
London, England :
World Advertising Research Center
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| Subjects: | |
| Online Access: | http://proxy.library.tamu.edu/login?url=http://coral.library.tamu.edu/resourcelink.php?resource=8872 |
| Summary: | An information resource for marketing, advertising, and communication professionals. It includes over 50,000 papers, case studies, and news stories covering all major advertising markets. It also includes "think pices," conference reports, academic papers, and adspend forecasts. Content comes from WARC's researchers and correspondents, from over 50 partners, and from publications (including Market leader, Journal of advertising research, and International journal of market research) produced with other organizations. Website also includes lists of WARC's rankings and awards. |
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| Published: | Began in 1998? |
| Physical Description: | 1 online resource : color illustrations |
| Publication Frequency: | Continually updated |
| ISSN: | 0025-3596 |
| Related Items: | Incorporates: Market research abstracts (issued by the Market Research Society until 1998). |
| Access: | This resource is available only to current faculty, staff and students of Columbia University. |