WARC^.

An information resource for marketing, advertising, and communication professionals. It includes over 50,000 papers, case studies, and news stories covering all major advertising markets. It also includes "think pices," conference reports, academic papers, and adspend forecasts. Content co...

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Bibliographic Details

Previous Title:	Market research abstracts
Format:	Database
Language:	English Chinese
Language Notes:	Website interface available in Chinese.
Published:	London, England : World Advertising Research Center
Subjects:	Advertising. Marketing. Marketing research. Databases. Electronic reference sources.
Online Access:	http://proxy.library.tamu.edu/login?url=http://coral.library.tamu.edu/resourcelink.php?resource=8872