"Dialed-In or Disconnected" : Millennials' Perceptions of Radio /

Bibliographic Details
Main Author:	Svatek, Suzann Renee (Author)
Other Authors:	McKim, Billy R. (Thesis advisor), Lincoln, Yvonna S. (Thesis advisor)
Format:	Thesis eBook
Language:	English
Published:	[College Station, Texas] : [Texas A & M University], [2015]
Subjects:	Major Agricultural Leadership, Education, and Communications. Millennial Generation Listeners Marketing Radio Technological advancements Social cognitive theory Social exchange theory Door-to-door distribution Face-to-face distribution Interviews Questionnaire Mixed method
Online Access:	Link to OAK Trust copy

Link to OAK Trust copy

Available Online