Successful social media and ecommerce strategies in the wine industry /
Social media and ecommerce has an enormous impact on today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumer...
| Other Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan,
[2016]
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| Series: | Palgrave pivot.
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| Subjects: |
| Summary: | Social media and ecommerce has an enormous impact on today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumers deal with these modern communication and selling platforms. Providing in-depth examples from around the world, the contributing authors explore how wineries use Facebook and other social media platforms to interact with consumers, crowdsourcing techniques to build a new wine business, cross-cultural analysis and other tactics that give insight into the world of digital win marketing. |
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| Physical Description: | xiv, 168 pages : illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781137602978 113760297X |