Successful social media and ecommerce strategies in the wine industry /

Social media and ecommerce has an enormous impact on today's wine industry, particularly among the Internet-savvy millennial generation. This book analyzes new communication platforms used in digital wine marketing, allowing students and researchers to understand how both producers and consumer...

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Bibliographic Details

Other Authors:	Szolnoki, Gergely (Editor), Thach, Liz, 1961- (Editor), Kolb, Dani (Editor)
Format:	Book
Language:	English
Published:	New York : Palgrave Macmillan, [2016]
Series:	Palgrave pivot.
Subjects:	Wine > Internet marketing. Social media > Marketing. Wine industry.