Creating a brand identity : a guide for designers /
Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behavior. This book is an introduction to this multifaceted process. It illustrates brand identities...
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| Format: | Book |
| Language: | English |
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London :
Laurence King Publishing,
[2016]
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| Summary: | Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behavior. This book is an introduction to this multifaceted process. It illustrates brand identities from around the world. |
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| Physical Description: | 160 pages : color illustrations ; 23 cm. |
| Bibliography: | Includes bibliographical references (page 157) and index. |
| ISBN: | 9781780675626 1780675623 |