Creating a brand identity : a guide for designers /

Creating a Brand Identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behavior. This book is an introduction to this multifaceted process. It illustrates brand identities...

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Bibliographic Details

Main Author:	Slade, Catharine (Author)
Format:	Book
Language:	English
Published:	London : Laurence King Publishing, [2016]
Subjects:	Brand name products. Branding (Marketing) Trademarks > Design. Advertising > Brand name products.