Brands with a conscience : how to build a successful and responsible brand /

Bibliographic Details

Corporate Author:	EBSCOhost
Other Authors:	Horlings, Sandra (Editor), Ind, Nicholas (Editor)
Format:	eBook
Language:	English
Published:	London ; Philadelphia : Kogan Page Limited, 2016.
Subjects:	Branding (Marketing) Social responsibility of business. Electronic books.
Online Access:	Connect to the full text of this electronic book