Accountable marketing : linking marketing actions to financial performance /

Bibliographic Details
Uniform Title:	Accountable marketing (Stewart)
Corporate Author:	Ebook Library
Other Authors:	Stewart, David, 1948- (Editor), Gugel, Craig (Editor)
Format:	eBook
Language:	English
Published:	New York : Routledge, Taylor and Francis Group, 2016.
Subjects:	Marketing > Management. Electronic books.
Online Access:	Connect to the full text of this electronic book

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