Small data : the tiny clues that uncover huge trends /

Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. I...

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Bibliographic Details

Main Author:	Lindström, Martin, 1970- (Author)
Format:	Book
Language:	English
Published:	New York, N.Y. : St. Martin's Press, 2016.
Edition:	First edition.
Subjects:	Consumer behavior. Branding (Marketing)
Online Access:	Cover image