Cover Image

Brand management : research, theory and practice /

Show other versions (1)
Bibliographic Details
Main Authors: Heding, Tilde (Author), Knudtzen, Charlotte F. (Author), Bjerre, Mogens, 1959- (Author)
Format: Book
Language:English
Published: Abingdon, Oxon ; New York, NY : Routledge, 2016.
Edition:Second edition.
Subjects:
Brand name products > Management.
Branding (Marketing)
Description
Physical Description:xiv, 307 pages ; 24 cm
Bibliography:Includes bibliographical references and index.
ISBN:9781138804685
1138804681
9781138804692
113880469X