Brand management : research, theory and practice /

Bibliographic Details
Main Authors:	Heding, Tilde (Author), Knudtzen, Charlotte F. (Author), Bjerre, Mogens, 1959- (Author)
Format:	Book
Language:	English
Published:	Abingdon, Oxon ; New York, NY : Routledge, 2016.
Edition:	Second edition.
Subjects:	Brand name products > Management. Branding (Marketing)

West Campus Library: Stacks