How brands grow. including emerging markets, services and durables, new brands and luxury brands / Part 2 :
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
South Melbourne, Victoria :
Oxford University Press,
2016.
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| Subjects: |
| Physical Description: | xiv, 233 pages : illustrations ; 24 cm. |
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| Bibliography: | Includes bibliographical references (pages 223-233). |
| ISBN: | 9780195596267 0195596269 |