How brands grow. including emerging markets, services and durables, new brands and luxury brands / Part 2 :

Bibliographic Details
Main Authors:	Romaniuk, Jenni (Author), Sharp, Byron (Author)
Format:	Book
Language:	English
Published:	South Melbourne, Victoria : Oxford University Press, 2016.
Subjects:	Branding (Marketing) Marketing. Brand name products > Management.

West Campus Library: Stacks