Cover Image

The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /

Bibliographic Details
Main Author: Newman, Bruce I. (Author)
Format: Book
Language:English
Published: Toronto ; Buffalo : University of Toronto Press, [2016]
Subjects:
Political campaigns > United States.
Campaign management > United States.
Advertising, Political > United States.
Communication in politics > United States.
Marketing > Political aspects > United States.
Description
Physical Description:xi, 205 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:9781442647992 (bound)
144264799X (bound)