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The marketing revolution in politics : what recent U.S. presidential campaigns can teach us about effective marketing /

Bibliographic Details
Main Author: Newman, Bruce I. (Author)
Format: Book
Language:English
Published: Toronto ; Buffalo : University of Toronto Press, [2016]
Subjects:
Political campaigns > United States.
Campaign management > United States.
Advertising, Political > United States.
Communication in politics > United States.
Marketing > Political aspects > United States.

Evans: Library Stacks

Holdings details from Evans: Library Stacks
Call Number: JK2281 .N49 2016
 
Call Number Status Get It
JK2281 .N49 2016 Available