Driven to delight : delivering world-class customer experience the Mercedes-Benz way /

"Why are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight,"--Amazon.com.

Bibliographic Details
Main Author: Michelli, Joseph A., 1960- (Author)
Format: Book
Language:English
Published: New York : McGraw-Hill Education, [2016]
Subjects:

MARC

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245 1 0 |a Driven to delight :  |b delivering world-class customer experience the Mercedes-Benz way /  |c Joseph A. Michelli. 
264 1 |a New York :  |b McGraw-Hill Education,  |c [2016] 
300 |a xvii, 282 pages :  |b illustrations ;  |c 24 cm 
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504 |a Includes bibliographical references and index. 
505 0 |a Foreword by Steve Cannon, President & CEO, Mercedes-Benz USA -- Acknowledgments -- 1 Introduction -- 2 Building the Map -- 3 From Promises to Committed Action -- 4 Examining and Refining Every Touchpoint -- 5 Measuring Customer Experience: The Voice of the Customer as a Tool for Change -- 6 Alignment, Accountability, and Tools for the Front Line -- 7 Delight Is a People Business -- 8 Fully Committed to Growth and Development -- 9 Driving Process and Technological Change -- Integrating Processes into Enterprisewide Solutions -- 11 Success Achieved -- 12 How Good Can Good Be? -- Conclusion: Driving Your Road to Consumer Delight -- Glossary -- Bibliography -- Index. 
520 |a "Why are Mercedes-Benz customers so loyal and passionate? Because the people at Mercedes-Benz are Driven to Delight,"--Amazon.com. 
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