Competitive social media marketing strategies /

This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty and online services.

Bibliographic Details

Other Authors:	Ozuem, Wilson, 1974- (Editor), Bowen, Gordon, 1950- (Editor)
Format:	Book
Language:	English
Published:	Hershey, Pennsylvania : Business Science Reference, [2016]
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Internet marketing > Social aspects. Online social networks. Social media. Marketing > Social aspects.