Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil /
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| Corporate Author: | |
| Format: | eBook |
| Language: | English |
| Published: |
Cham ; New York :
Springer,
[2015]
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| Series: | Management for professionals.
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| Subjects: | |
| Online Access: | Connect to the full text of this electronic book |
| Item Description: | Electronic resource. |
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| Physical Description: | 1 online resource. |
| Bibliography: | Includes bibliographical references. |
| ISBN: | 9783319194820 3319194828 |
| ISSN: | 2192-810X |