Brand building and marketing in key emerging markets : a practitioner's guide to successful brand growth in China, India, Russia and Brazil /

Bibliographic Details
Main Author:	Schaffmeister, Niklas (Author)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	Cham ; New York : Springer, [2015]
Series:	Management for professionals.
Subjects:	Marketing > BRIC countries > Management. Product management > BRIC countries. Electronic books.
Online Access:	Connect to the full text of this electronic book

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