APA (7th ed.) Citation

Schaffmeister, N. (2015). Brand building and marketing in key emerging markets: A practitioner's guide to successful brand growth in China, India, Russia and Brazil. Springer.

Chicago Style (17th ed.) Citation

Schaffmeister, Niklas. Brand Building and Marketing in Key Emerging Markets: A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil. Cham ; New York: Springer, 2015.

MLA (9th ed.) Citation

Schaffmeister, Niklas. Brand Building and Marketing in Key Emerging Markets: A Practitioner's Guide to Successful Brand Growth in China, India, Russia and Brazil. Springer, 2015.