Wind, Y., & Hays, C. (2016). Beyond advertising: Creating value through all customer touchpoints. John Wiley & Sons, Inc..
Chicago Style (17th ed.) CitationWind, Yoram, and Catharine Hays. Beyond Advertising: Creating Value Through All Customer Touchpoints. Hoboken, New Jersey: John Wiley & Sons, Inc., 2016.
MLA (9th ed.) CitationWind, Yoram, and Catharine Hays. Beyond Advertising: Creating Value Through All Customer Touchpoints. John Wiley & Sons, Inc., 2016.
Warning: These citations may not always be 100% accurate.