Beyond advertising : creating value through all customer touchpoints /

Bibliographic Details

Main Authors:	Wind, Yoram (Author), Hays, Catharine, 1958- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Hoboken, New Jersey : John Wiley & Sons, Inc., [2016]
Subjects:	Advertising. Communication in marketing. Customer relations. Electronic books.
Online Access:	Connect to the full text of this electronic book