Architecting experience : a marketing science and digital analytics handbook /

Bibliographic Details

Main Author:	Wheeler, Scot R. (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	Singapore ; Hackensack, NJ : World Scientific Publishing Co. Pte. Ltd., [2016]
Series:	Advances and opportunities with big data and analytics (AOBDA) ; vol. 1
Subjects:	Communication in marketing. Digital media. Electronic books.
Online Access:	Connect to the full text of this electronic book