Fuzzy optimization and multi-criteria decision making in digital marketing /

Bibliographic Details
Corporate Author:	EBSCOhost
Other Authors:	Kumar, Anil, 1980- (Editor), Dash, Manoj Kumar (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, 2016.
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Telemarketing. Multiple criteria decision making. Decision making > Mathematical models. Data envelopment analysis. Electronic books.
Online Access:	Connect to the full text of this electronic book

Description
Item Description:	Electronic resource.
Physical Description:	1 online resource.
Bibliography:	Includes bibliographical references and index.
ISBN:	9781466688094 1466688092 1466688084 (hardcover) 9781466688087 (hardcover)