Fuzzy optimization and multi-criteria decision making in digital marketing /

Bibliographic Details
Corporate Author:	EBSCOhost
Other Authors:	Kumar, Anil, 1980- (Editor), Dash, Manoj Kumar (Editor)
Format:	eBook
Language:	English
Published:	Hershey, PA : Business Science Reference, 2016.
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
Subjects:	Telemarketing. Multiple criteria decision making. Decision making > Mathematical models. Data envelopment analysis. Electronic books.
Online Access:	Connect to the full text of this electronic book

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