Contemporary wine marketing and supply chain management : a global perspective /

"Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and le...

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Bibliographic Details
Main Authors:	Flint, Daniel J. (Author), Signori, Paola (Author), Golicic, Susan L. (Author)
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
Subjects:	Wine industry > Marketing. Strategic planning. BUSINESS & ECONOMICS / Marketing / Industrial. BUSINESS & ECONOMICS / Strategic Planning. ANTIQUES & COLLECTIBLES / Wine.

Table of Contents:

Machine generated contents note:
List of Tables
List of Figures
List of Images
Acknowledgements
Introduction
1. A Global Overview of Wine
2. Forms of Markets
3. Organizational Foundations
4. Relationships
5. Innovation and Experimentation
6. Sustainability
7. Brand Management Fundamentals
8. Supply Chain Design
9. Market Research
10. Contemporary Branding Tactics
11. Toward Communication 4.0
12. Selling
13. Supply Chain Management
14. Performance Diagnosis
15. Conclusions and the Future of Wine Marketing and SCM.