Contemporary wine marketing and supply chain management : a global perspective /

"Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and le...

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Bibliographic Details

Main Authors:	Flint, Daniel J. (Author), Signori, Paola (Author), Golicic, Susan L. (Author)
Format:	Book
Language:	English
Published:	Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2016.
Subjects:	Wine industry > Marketing. Strategic planning. BUSINESS & ECONOMICS / Marketing / Industrial. BUSINESS & ECONOMICS / Strategic Planning. ANTIQUES & COLLECTIBLES / Wine.