Brand meaning : meaning, myth and mystique in today's brands /

Bibliographic Details

Main Author:	Batey, Mark (Author)
Corporate Author:	ebrary, Inc
Format:	eBook
Language:	English
Published:	New York, NY : Routledge, 2016.
Edition:	Second edition.
Subjects:	Branding (Marketing) Product management. Electronic books.
Online Access:	Connect to the full text of this electronic book