The psychology of advertising /

Bibliographic Details
Main Author: Fennis, Bob Michaƫl, 1968-
Corporate Author: EBSCOhost
Other Authors: Stroebe, Wolfgang
Format: eBook
Language:English
Published: Hove, East Sussex ; New York, NY : Psychology Press, 2016.
Edition:Second edition.
Subjects:
Online Access:Connect to the full text of this electronic book
Description
Item Description:Electronic resource.
Physical Description:1 online resource.
Bibliography:Includes bibliographical references and index.
ISBN:9781317398943 (electronic bk.)
1317398947 (electronic bk.)