The psychology of advertising /

Bibliographic Details
Main Author:	Fennis, Bob Michaël, 1968-
Corporate Author:	EBSCOhost
Other Authors:	Stroebe, Wolfgang
Format:	eBook
Language:	English
Published:	Hove, East Sussex ; New York, NY : Psychology Press, 2016.
Edition:	Second edition.
Subjects:	Advertising > Psychological aspects. Consumers > Attitudes. Electronic books.
Online Access:	Connect to the full text of this electronic book

Available Online