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100 ideas that changed advertising /

A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and th...

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Bibliographic Details
Main Author: Veksner, Simon (Author)
Format: Book
Language:English
Published: London : Laurence King Publishing, 2015.
Subjects:
Advertising > History.
Marketing.
Branding (Marketing)
Advertising.
History.
Werbung.
Markenpolitik.
Table of Contents:
  • The Poster
  • Promotions
  • Branding
  • The Leaflet
  • Press Advertising
  • The Topical Ad
  • Appropriation
  • The Advertising Agency
  • Publicity Stunts
  • Regulation
  • The Magazine
  • Sex in Advertising
  • Catalogues
  • Product Placement
  • Brand Characters
  • Slogans
  • Product Demonstration Ads
  • Coupons
  • Cinema Advertising
  • Global Agency Networks
  • Creatives
  • Comparative Ads
  • The Agency as Brand
  • Celebrity Endorsement
  • Public Service Advertising
  • Direct Mail
  • Stock Shots
  • Women in the Workplace
  • Radio
  • Sponsorship
  • Surrealism
  • The Testimonial
  • The Jingle
  • Brand Managers
  • Account Executives
  • Television Advertising
  • Research
  • The USP
  • The Infomercial
  • Graphic Design
  • The Brainstorm
  • Awards
  • The Personal Brand
  • Ad School
  • The Creative Revolution
  • Humour
  • The Challenger Brand
  • The Hot Shop
  • Brand Personality Theory
  • The Political Attack Ad
  • Campaigns
  • Principles
  • Democratization
  • Professionalization
  • Account Planning
  • Superstar Directors
  • Pop Music in Ads
  • Product Parity
  • Advertiser-Funded Channels
  • The ESP
  • Interesting Casting
  • The Event Ad
  • Word Of Mouth
  • Not Advertising
  • Semiotics
  • The Trade Press
  • Advertising as Fiction
  • Anti-Capitalism
  • Global Advertising
  • Trade Ads
  • Lifestyle Advertising
  • Media Proliferation
  • Scam
  • The Micro-Network
  • The Rise of the Visual
  • Digital Post-Production
  • Postmodernism
  • The Tissue Meeting
  • Ambient
  • Mobile
  • Customer-Relationship Management
  • Separation of Media
  • Open Plan
  • Viral Marketing
  • Social Media
  • Online Advertising
  • Decline of the Commission System
  • The Dot-Com Boom
  • TiVo
  • Search
  • Media Neutrality
  • Advergames
  • Branded Content
  • Interactive Advertising
  • Facebook
  • YouTube
  • User-Generated Content
  • Twitter
  • Neuromarketing
  • Behavioural Economics.