100 ideas that changed advertising /

A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever- changing and fast-moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration and th...

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Bibliographic Details

Main Author:	Veksner, Simon (Author)
Format:	Book
Language:	English
Published:	London : Laurence King Publishing, 2015.
Subjects:	Advertising > History. Marketing. Branding (Marketing) Advertising. History. Werbung. Markenpolitik.