Branded interactions : creating the digital experience /
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only one part of interactive brand identity. The importance of mobile apps for smartphones and tablets has grown exponentially in recent years, while interactive touch points and...
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Bibliographic Details
| Main Author: |
Spies, Marco
(Author) |
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| Format: | Book
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| Language: | English |
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| Language Notes: | Translated into English from the original German. |
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| Published: |
London ; New York :
Thames & Hudson,
2015.
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| Subjects: | |
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