Sensory marketing : theoretical and empirical grounds /

Bibliographic Details

Main Author:	Hultén, Bertil, 1949- (Author)
Corporate Author:	EBSCOhost
Format:	eBook
Language:	English
Published:	New York : Routledge, 2015.
Edition:	First edition.
Series:	Routledge interpretive marketing research series ; 21.
Subjects:	Marketing. Consumer behavior. Senses and sensation. Electronic books.
Online Access:	Connect to the full text of this electronic book