Driving demand : transforming B2B marketing to meet the needs of the modern buyer /

Bibliographic Details
Main Author:	Hidalgo, Carlos (Economist) (Author)
Format:	Book
Language:	English
Published:	New York, NY : Palgrave Macmillan, 2015.
Edition:	First edition.
Subjects:	Industrial marketing. Marketing > Technological innovations. Organizational change.

West Campus Library: Stacks