The architecture of persuasion : how to write well-constructed sales letters /
Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to improve and construct a powerful sales letter.
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Delray Beach, Fla. : Philadelphia, Pa. :
Americna Writers & Artists ; Target Marketing,
[2008]
|
| Subjects: |
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