The architecture of persuasion : how to write well-constructed sales letters /

Using the metaphor of an Indiana Jones-type archeology professor on a quest, Michael Masterson describes specific techniques and overall strategies on how to improve and construct a powerful sales letter.

Bibliographic Details

Main Author:	Masterson, Michael, 1950-
Format:	Book
Language:	English
Published:	Delray Beach, Fla. : Philadelphia, Pa. : Americna Writers & Artists ; Target Marketing, [2008]
Subjects:	Target marketing. Communication in marketing. Advertising copy.